Advertising in The New Mexican: how to reach our readers with your message

The New Mexican has been Santa Fe’s local news source since 1849, longer than any other newspaper in the West. Also the state capital, Santa Fe is a dynamic and growing community. With a Santa Fe city zone household penetration greater than 68%, The New Mexican is the place consumers turn first, most and most often for their local news and sales information. For details on our circulation and a thorough, actionable study of this unusual and dynamic market, see the Related Link below for Market Study. The New Mexican offers you many ways to reach your customers:

Black & white or full color display ads in the daily and Sunday papers (selected pages),
Free-standing inserts and wraps,
Direct mail,
Classified ads,
Award-winning special sections, and
www.SantaFeNewMexican.com, the dominant online community resource for and about Santa Fe and the surrounding area.

Here is where to find all your advertising resources:

Advertising Contacts Where to reach the right account representative for your business.
Santa Fe Market Study We've done the analysis for you! A comprehensive set of .pdf files to help you understand the Santa Fe market and how The New Mexican can help you reach it.
Advertising Rate Cards Another set of .pdfs detailing the rates and design specifications.
Display Ad Specifications What we need to best design your ad.
Advertisers Credit Application Getting started was never easier - download the paperwork here.

For online, interactive web advertising and e-mail marketing:

Contact your regular print representative, or our Web Publisher Michael Odza, modza@sfnewmexican.com, phone: 505/995-3822. Special online package rates are available. Call for details.

For Classifieds:

Classified Ads Rate Card
Compose, enhance, schedule and pay for your ad online The easiest way to submit your classifieds.

To display or download the 3-7 page rate cards, your computer must have Adobe Acrobat Reader installed. (Download it free from www.adobe.com.) The files are large, so they may take a few minutes to appear on your screen, depending on the speed of your Internet connection.

We look forward to helping your business reach its potential!